The Truth Behind Pet Stores

Title: The Truth Behind Pet Stores
Done for: Animal Lovers League
My Role: Concept, Graphics, Rotoscoping, Animator

Synopsis:

A social awareness campaign, a clip along with 2 other outdoor proposals.

Campaign is for an organisation called Animal Lovers League (A.L.L), which is an animal shelter that gives love, hope and care to the forsaken pets.

Idea is to encourage people to adopt a pet at an animal shelter rather than to buy one at a pet shop for various reasons.

Credits:

Long Fei Zhang
(Concept, Graphics, Rotoscope, Proposal)
vimeo.com/longfei

Wen Jian Teo
(Concept, Graphics, Rotoscope, Proposal)
wenjian.tumblr.com
vimeo.com/wenjian